5 Keys to Effectively Marketing Your Medical Practice

May 1, 2022

Starting your medical practice is just the first step to working with patients you care about. After you open your doors, you’ll need to build a presence both online and in your community. Below we’ll explain five elements of effective medical practice marketing.

5 Keys to Effectively Marketing Your Medical Practice

1. Promote Yourself on Social Media

Social media is a great way to get the word out about your practice and build relationships with your patients. Platforms like Instagram and Facebook let you run polls and share promotions, while platforms like Twitter are the perfect space to share news and post announcements. Remember that effective social media marketing is about more than just content. It’s about making your patients feel like they know you and can believe what you say.

2. Build a Credible Website

Once people find you on social media or through social media engines, the next place they’ll go is to your website. Your website will show potential patients more about your services and who’s on your team. More importantly, your website will set the standard for your quality. A well-designed website that’s easy to navigate and answers patient questions will make you seem more credible.

3. Establish Yourself as an Authority

Our health is one of the most important parts of our life, and it’s also one of the most sensitive. People want to see a medical practitioner who they can trust for answers. Therefore, a necessary part of your marketing strategy is establishing yourself as an authority in the field. This could be through a blog on your website that addresses common medical issues, a weekly Q&A on your social media, or a live chat feature on your website with fast response times.

4. Develop Referral Relationships

You’re likely not the only business in the area that’s looking to boost its client base. Teaming up with local professionals in your field allows you to build strong community relationships while sending more clients your way. When the time comes, they will provide referrals. You can also start a referral program for clients. A reminder on your business card or at the end of an appointment may encourage clients to tell their family and friends about you.

5. Utilize Patient Reviews for Effective Medical Practice Marketing

There’s nothing more believable than a positive review from a friend. Patient reviews act similarly to hearing a friend talk about an experience with a company or service provider. They provide insight into their experience, giving you an idea of what you can expect, too. Using positive patient reviews on your website and social media will show potential patients that they can expect a positive experience with you. For skeptics, a friendly review works wonders.

Whatever your marketing style is, there are numerous ways to tell others about your business. Don’t be afraid to experiment with a few ideas from this list! If you’re looking to develop a strategy or grow your practice, you’ve come to the right place. Contact the Fresh Advisors Awareness team to see how we can help.